Text: Toyota. FJ Cruiser.
Before you read the “spoiler” bullet points below take a careful look at the text. Imagine it is a text you are using for your DP Language A Language and Literature assessments: the individual oral, the HL essay, or Paper 1 and analyze it accordingly. (This text would not be appropriate for Paper 2).
Some elements of the text to consider:
- The emphasis on visuals in this ad – text is only used to identify the car manufacturer and model
- The rugged setting – a remote, windy mountain route
- The depth of field of the ad and the long distance from foreground to background highlighting the remoteness of the location
- The guardrails bent into to the road implying that the FJ Cruiser was traveling off-road, smashed through the guardrail, and has returned to the road. This comedic exaggeration plays on the audience’s expectations that broken guardrails indicates a vehicle has lost control, crashed, and has left the road.