IB DP Language A Language and Literature – sample text analysis – Australia tourism ad

Before analyzing the text make sure to have a look at the following page for a better understanding of how to use the text to help you with your assessments: https://language-literature.com/sample-text-analysis-blog-posts/

Some elements of this text to consider:

  • Is this tourism ad aimed more at a domestic audience or an international one. What evidence is there in the ad?
  • Although there is some language that is typical of a tourism ad (“epic” adventures”) the ad relies heavily on the image to achieve its goals.
  • How does the composition of the ad help it achieve its goals?

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