Text: “Butler Training School.” British Butler Institute. https://www.britishbutlerinstitute.com
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Some elements of this text to consider:
- The stylized logo, title, and emblem at the top of the page give off an air of class / sophistication which fits the image that the British Butler School would wish convey to the audience.
- The website has a quite specific audience – mostly prospective students.
- The website has a number of different sections and this particular page gives an overview of what students can expect.
- The last paragraph implies that the British Butler Institute has higher standards than some of its competitors.