IB DP Language A Language and Literature -sample text analysis – Cruise ad

Text: Co-operative Cruises. Cruise Collection.

Before you read the “spoiler” bullet points below take a careful look at the text. Imagine it is a text you are using for your DP Language A Language and Literature assessments: the individual oral, the HL essay, or Paper 1 and analyze it accordingly. (This text would not be appropriate for Paper 2).

Some elements of the text to consider:

  • The use of bright saturated colors in the image
  • The composition -the person relaxing the left of the foreground with the cruise ship slightly out of focus in the background on the right
  • The use of the numbered list with each one starting with a verb.
  • The additional information located in the “coupon” on the left of the ad
  • The fact that the “Term and conditions” are listed in a small, difficult to read size.
  • The band of text at the bottom the ad that highlights the how using Co-operative Cruises can save readers time.

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