Text: “Conrad Hotels and Resorts”
Before analyzing the text make sure to have a look at the following page for a better understanding of how to use the text to help you with your assessments: https://language-literature.com/sample-text-analysis-blog-posts/
Some elements of this text to consider:
- What type of hotel chain is the Conrad trying to portray itself as?
- What is the intended effect of this ad on potential customers?
- What is the purpose and effect of the clothing – including the motorcycle helmet?
- Why does the ad use this particular type of motorcycle helmet? How is it trying to characterize the subject?
- Why does the ad make such prominent use of a black / brown color palette?