IB DP Language A Language and Literature – sample text analysis – hotel ad for Conrad Hotels

Text: “Conrad Hotels and Resorts”

Before analyzing the text make sure to have a look at the following page for a better understanding of how to use the text to help you with your assessments: https://language-literature.com/sample-text-analysis-blog-posts/

Some elements of this text to consider:

  • What type of hotel chain is the Conrad trying to portray itself as?
  • What is the intended effect of this ad on potential customers?
  • What is the purpose and effect of the clothing – including the motorcycle helmet?
  • Why does the ad use this particular type of motorcycle helmet? How is it trying to characterize the subject?
  • Why does the ad make such prominent use of a black / brown color palette?
Conrad Hotels and Resorts

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