IB DP Language A Language and Literature – sample text analysis – LGBT-friendly jewelry ad

Text:  “Let’s both wear white to the wedding.” Long’s Fine Jewelers.

Before analyzing the text make sure to have a look at the following page for a better understanding of how to use the text to help you with your assessments: https://language-literature.com/sample-text-analysis-blog-posts/

Some elements of this text to consider:

  • The LGBT-friendly elements of the ad. The overall goal ad is of course to sell jewelry but there are socially progressive elements to it as well.
  • The section of the ad that says “Traditions are what you make them” which alludes to the fact that gay weddings are breaking a long-standing (and discriminatory) tradition.
  • The inclusion of the names and location of the two individuals in the ad makes it seem more authentic and less like a staged photo shoot with two models.

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