IB DP Language A Language and Literature – sample text analysis – L’Oreal ad

Before analyzing the text make sure to have a look at the following page for a better understanding of how to use the text to help you with your assessments: https://language-literature.com/sample-text-analysis-blog-posts/

Text: “This is an Ad for Men.” L’Oreal.

Some elements of this text to consider:

  • The ad uses eye-catching saturated red background. Some makeup and fashion-related ads use it to try and evoke feelings of romance or passion but that is clearly not the goal in this case.
  • The white text in a thick sans-serif font stands out clearly from the red background.
  • The brush is used in a creative way to indicate an increase in employee satisfaction that can result from hiring women.

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