IB DP Language A Language and Literature – sample text analysis – page from curling equipment catalogue

Text: Asham Curling Catalogue . 2021 Pg. 4 https://cdn.shopify.com/s/files/1/0272/9718/5857/files/2021_Asham_Catalogue_web.pdf?v=1629907407

Before analyzing the text make sure to have a look at the following page for a better understanding of how to use the text to help you with your assessments: https://language-literature.com/sample-text-analysis-blog-posts/

Some elements of this text to consider:

  • The top banner of the page include a darkened image of a curling shoes in action. The level of brightness and the muted blue tone ensures that it doesn’t distract from the products lower on the page.
  • The catalogue includes a profile photo of the shoes and descriptive text on a simple white background.
  • The description of each shoe includes details and language (e.g. “top of the line,” “durable,” sleek”).
  • Technical information is not explained (e.g. “gripper disk) as the audience would presumably already know the key features of curling shoes.
  • Information about each shoe includes important information such as product number and sizes available.

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