IB DP Language A Language and Literature -sample text analysis – parody ad

Text: Lego 9-11 parody ad

Before you read the “spoiler” bullet points below take a careful look at the text. Imagine it is a text you are using for your DP Language A Language and Literature assessments: the individual oral, the HL essay, or Paper 1 and analyze it accordingly. (This text would not be appropriate for Paper 2).

Some elements of the text to consider:

  • The lack of a direct mention of 9-11 which leaves the viewer to make the connection
  • The dark, somber tones of the ad
  • The very basic use of language – “Rebuild it” in addition to the Lego logo
  • The very “edgy” nature of this particular parody which is likely to provoke a strong reaction in viewers

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