IB DP Language A Language and Literature – sample text analysis – parody Lego ad

Text: “Rebuild it.”

Before analyzing the text make sure to have a look at the following page for a better understanding of how to use the text to help you with your assessments: https://language-literature.com/sample-text-analysis-blog-posts/

Some elements of this text to consider:

  • The ad is clearly a parody – there is no way Lego would publish an ad like this.
  • The ad would create very strong reactions in different viewers. Some people (especially some from the U.S.) might not appreciate the dark humour and the fact that the ad is using the 9/11 attacks as a source of comedy. However, other with a fairly dark sense of humour would be more likely to find the humour in the parody.
  • The parody ad uses a fairly bleak brown / grey tone that suits the topic and adds to the humour.
  • Many Lego ads are quite minimalistic and one of the reasons this parody works is because it does look very much like a number of actual Lego ads.

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