IB DP Language A Language and Literature – sample text analysis – printer ad

Text: Novajet 850

Before analyzing the text make sure to have a look at the following page for a better understanding of how to use the text to help you with your assessments: https://language-literature.com/sample-text-analysis-blog-posts/

Some elements of this text to consider:

  • The ad features an image of an octopus. It is stated directly in the ad but octopi use ink to defend themselves.
  • The ad shows the printer in use and in the middle of printing a highly-saturated and colourful image.
  • The ad used some language that shows the product is not a typical consumer printer – it is for professional use. The fact that words like “inset” and “take-up-reel” are not explained indicate that the audience is not a typical retail customer.

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