IB DP Language A Language and Literature -sample text analysis – Slim Fast ad

Text: Slim Fast ad (Slim Fast is a diet / meal replacement product)

Before you read the “spoiler” bullet points below take a careful look at the text. Imagine it is a text you are using for your DP Language A Language and Literature assessments: the individual oral, the HL essay, or Paper 1 and analyze it accordingly. (This text would not be appropriate for Paper 2).

Some elements of the text to consider:

  • The use of limited depth of field / soft focus which is commonly used in wedding photos
  • The intended effect of the humor in the ad (the bride falling into the cake)
  • The direct nature of the text on the bottom right of the ad: “Need to lose a little weight before your wedding?”

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