Before analyzing the text make sure to have a look at the following page for a better understanding of how to use the text to help you with your assessments: https://language-literature.com/sample-text-analysis-blog-posts/
Some elements of this text to consider:
- The image of the Whopper in the middle of the ad. The eye-level angle highlights the amount of onion and also emphasizes the size of the burger. The image may or may not be realistic – how does the image of the burger in the ad compare / contrast to the burger a customer gets at Burger King?
- The language in the text is organized in vertical layers – much like the layers of a hamburger.
- The ad uses humor linked to the COVID pandemic but does not take any stance on it and it is not targeted at any specific COVID-related demographic (e.g. pro / anti-vaxxers)