IB DP Language A Language and Literature – sample text analysis – Whopper ad

Before analyzing the text make sure to have a look at the following page for a better understanding of how to use the text to help you with your assessments: https://language-literature.com/sample-text-analysis-blog-posts/

Some elements of this text to consider:

  • The image of the Whopper in the middle of the ad. The eye-level angle highlights the amount of onion and also emphasizes the size of the burger. The image may or may not be realistic – how does the image of the burger in the ad compare / contrast to the burger a customer gets at Burger King?
  • The language in the text is organized in vertical layers – much like the layers of a hamburger.
  • The ad uses humor linked to the COVID pandemic but does not take any stance on it and it is not targeted at any specific COVID-related demographic (e.g. pro / anti-vaxxers)

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