IB DP Language A Language and Literature – sample text analysis – clothing ad

Before you read the “spoiler” bullet points below take a careful look at the text. Imagine it is a text you are using for your DP Language A Language and Literature assessments: the individual oral, the HL essay, or Paper 1 and analyze it accordingly. (This text would not be appropriate for Paper 2).

Some elements of the text to consider:

  • The use of a famous (at the time) football player to sell a temperature-regulating undershirt
  • The central role that the football player has in the ad
  • The cool color in the foreground that contrasts with the warm background
  • The shallow depth of field which keeps the audience’s focus on the clothing and the athlete
  • The use of a cool blue font throughout the text
  • The double-entendre of “cooler” which is aimed directly at the audience though the use of the second-person “YOURS”
  • The repetition of the brand name (Jockey) in the ad
  • Additional text in the audience tries to persuade the audience to purchase the clothing

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