IB DP Language A Language and Literature – sample text analysis – NHS brochure

Before you read the “spoiler” bullet points below take a careful look at the text. Imagine it is a text you are using for one of your DP Language A Language and Literature assessments: the individual oral, the HL essay, or Paper 1 and analyze it accordingly. (This text would not be appropriate for Paper 2).

Source: https://www.bmehf.org.uk/files/2313/9118/8132/xdSt9eI79kyiPbb2suSZ.jpg

The NHS is the National Health Service (publicly-funded health care in the UK).

Some elements of the text to consider:

  • The geographic element of the audience
  • The far right column (which would be the front of the folder brochure) and the use of larger fonts and the focus on basic information which summarizes the content of the rest of the brochure
  • The use of color
  • The logo and slogan
  • Additional services and contact information listed in the middle panel
  • The five points on the far left panel differentiated by color

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