IB DP Language A Language and Literature – sample text analysis – BMW ad for 5301

Before analyzing the text make sure to have a look at the following page for a better understanding of how to use the text to help you with your assessments: https://language-literature.com/sample-text-analysis-blog-posts/

Text: “New BMW 530i”

Some elements of this text to consider:

  • How important is simplicity in this ad?
  • Since this ad does not include any of the features of the BMW 530i how does it try to appeal to the public?
  • The ad does not explicitly draw the link between the wheel and the BMW. What effect does this have on the audience?

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