IB DP Language A Language and Literature – sample text analysis –Faber-castell ad

Text: Co

Before analyzing the text make sure to have a look at the following page for a better understanding of how to use the text to help you with your assessments: https://language-literature.com/sample-text-analysis-blog-posts/

Some elements of this text to consider:

  • FYI Faber-Castell is an office and art supplier which dates back to 1761.
  • The use of serif font and the inclusion of the logo on the bottom right of the ad are linked to the Faber-Castell’s long history. Many serif fonts give the impression of tradition while sans-serif fonts often look more modern.
  • The simple gray background does not detract from the image in the background and the gray accentuates the vivid red in the foreground.
  • Consider how the image in the foreground highlights the realistic colors of Faber-Castell’s pencil crayons / color pencils.

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