IB DP Language A Language and Literature – sample text analysis – Canal+ ad

Text: Canal+ ad

Before analyzing the text make sure to have a look at the following page for a better understanding of how to use the text to help you with your assessments: https://language-literature.com/sample-text-analysis-blog-posts/

Some elements of this text to consider:

  • FYI Canal+ is a French broadcaster
  • The ad creatively (and humorously) depicts how close viewers are to the action when they watch sports on their iPhone
  • The finger on the soccer pitch mimics the use of the iPhone’s touchscreen
  • Consider how the ad depicts the fear of the players but how this is not designed to create fear in the audience

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