IB DP Language A Language and Literature – sample text analysis – minimalist Lego ad

Text: Lego airplane ad

Before analyzing the text make sure to have a look at the following page for a better understanding of how to use the text to help you with your assessments: https://language-literature.com/sample-text-analysis-blog-posts/

Some elements of this text to consider:

  • The ad is minimalistic and it relies on the imagination of the viewer – much like using Lego relies on the imagination of the user.
  • The contrast of the red and blue colors are eye-catching.
  • This ad can rely on this sort of minimal technique because the toy / brand is so well-known.

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