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Text: “Jack Astor’s Bar and Grill.” https://webtoolfeed.files.wordpress.com/2012/04/food-18.jpg
Some elements of this text to consider:
- The use of dark humor in the ad that makes use of Italian (mafia) stereotypes.
- The meatball is re-purposed to indicate that a mafia hit has taken place. The ad is certain attention-grabbing but it is unusual to use murder to advertise a restaurant.
- The ad has chosen to rely solely on humour as there is no reference to the quality of the food, low prices, good services, location, etc.