IB DP Language A Language and Literature – sample text analysis – ad for “Sleepy Wrap”

Before you read the “spoiler” bullet points below take a careful look at the text. Imagine it is a text you are using for your individual oral, HL essay, or Paper 1 and analyze it accordingly.

Some elements of the text to consider:

  • The use of the man in the ad and what this may indicate about the audience.
  • The way in which the ad emphasizes the man’s bicep. It may be a way to get the attention of viewers and the bicep reinforces the idea of safety / security.
  • The use of a limited depth of field which highlights the foreground and softens / blurs the background.
  • The expression of the man in the ad and the fact that he is looking right at the audience.
  • The height of the camera – looking down slightly on the man and the baby – and the effect this has on the audience.
  • The use of font and the lack of capitalization and how these elements are connected to the product being advertised.
  • The description of the product and the use of “you” in the text.
  • The logo and the website information.

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