IB DP Language A Language and Literature – sample text analysis – dating website ad

Before you read the “spoiler” bullet points below take a careful look at the text. Imagine it is a text you are analyzing for your Individual oral, HL essay, or Paper 1 and analyze it accordingly.

Some elements of the text to consider:

  • The name and logo of the website on the top right of the ad.
  • The text and font above the magazine.
  • The setting of the ad and how it contributes to the feeling of loneliness.
  • The depth of field of the ad (the foreground is in focus but the background isn’t).
  • How attractive (or not) the male and female people in the ad are.
  • The desperate / pathetic nature of the situation and the intended effect of this on the audience.

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