IB DP Language A Language and Literature – Sample text analysis – ad

Before you read the “spoiler” bullet points below take a careful look at the text. Imagine it is a text you are using for your DP Language A Language and Literature assessments: the individual oral, the HL essay, or Paper 1 and analyze it accordingly. (This text would not be appropriate for Paper 2).

Some elements of the text to consider:

  • The non-commercial nature of this ad
  • The lack of color which gives the ad a starker / more serious tone
  • The impact of the profile photo which highlights the scar and hints at the permanent brain damage through the facial expression
  • The powerful language which uses emotion and data to make its point

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