IB DP Language A Language and Literature – sample text analysis – McDonalds ad

Before you read the “spoiler” bullet points below take a careful look at the text. Imagine it is a text you are using for your DP Language A Language and Literature assessments: the individual oral, the HL essay, or Paper 1 and analyze it accordingly. (This text would not be appropriate for Paper 2).

Some elements of the text to consider:

  • The alliteration at the top of the text
  • The link between the three adjectives and the depiction of the burgers
  • The use of periods to accentuate the alliteration
  • The use of lower case letters at the top of the text and how this contacts with the size of the burgers
  • The low-angle photo of the burgers which make them seem much larger than ordinary.
  • The center placement of the larger and more popular Big Mac
  • The use of red, white, and yellow throughout the text
  • The labels on each hamburger
  • The logo and slogan on the bottom right.

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