IB DP Language A Language and Literature – sample text analysis – toothpaste ad

Before you read the “spoiler” bullet points below take a careful look at the text. Imagine it is a text you are using for your DP Language A Language and Literature assessments: the individual oral, the HL essay, or Paper 1 and analyze it accordingly. (This text would not be appropriate for Paper 2).

Some elements of the text to consider:

  • The use of the white / blue color scheme.
  • The use of an image of the smiling dentist, her gestures, her clothing, and her recommendation
  • The number of ways the ad refers to expertise
  • The sizing of different parts of the text
  • The image of the toothpaste packing and the intended effect on the viewer while shopping

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