IB DP Language A Language and Literature – sample text analysis – ad for wealth management company

Ad for The Wong Group, published in the November issue of Report on Business, a Canadian business magazine.

Before analyzing the text make sure to have a look at the following page for a better understanding of how to use the text to help you with your assessments: https://language-literature.com/sample-text-analysis-blog-posts/

Some elements of this text to consider:

  • The use of dark / gray elements through the text which contrast with the white shirt and book.
  • How the language on the left wide of the text e.g. “one of Canada’s Top Wealth Advisors” gives Maili Wong credibility.
  • The quite narrow target audience for the text – the use of the word “wealth” in the text is one hint that the ad is aimed at high-income readers.
  • The list of certifications listed on the lower right side of the ad also give the reader another reason to trust Wong and the Wong group.

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