IB DP Language A Language and Literature -sample text analysis – Greenpeace ad.

Text: “BA’s answer to climate change.” Greenpeace.

Before analyzing the text make sure to have a look at the following page for a better understanding of how to use the text to help you with your assessments: https://language-literature.com/sample-text-analysis-blog-posts/

Some elements of this text to consider:

  • FYI: BA is “British Airways” and Greenpeace is an NGO that focuses on environmental. The jet exhaust in the image represents the UK / commonwealth two finger “V sign” which is the same as the middle finger in other countries. Because of the background knowledge needed to understand the text it would not be suitable for an actual paper 1 but it is still useful for practice.
  • The text is fairly simplistic and relies on the viewer’s ability to know what BA is as well as the significance of the V sign.
  • The text is quite forceful / direct / damning in its representation of BA’s attitude. The text could be viewed as “shocking” or “offensive” in some contexts.

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