IB DP Language A Language and Literature – sample text analysis – butler school website

Before you read the “spoiler” bullet points below take a careful look at the text. Imagine it is a text you are using for your DP Language A Language and Literature assessments: the individual oral, the HL essay, or Paper 1 and analyze it accordingly. (This text would not be appropriate for Paper 2).

Some elements of the text to consider:

  • The stylized B and the logo on the top corners of the text.
  • The use of a sans serif font in some prominent places in the text – sans serif fonts can give a more traditional / classical feel
  • How the text appeals to potential students by highlighting the positive attributes of the British Butler Institute
  • Links to additional information on the page
  • The use of first and second person (“we,” “you”)

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